Founders and world class athletes
We're three Swedes – Emelie, Ida & Mimmi – who, as well as being three passionate food lovers, are also pro athletes, competing in and winning some of the best trail and mountain races on the planet. We can thank running for bringing us together and the quintessential Swedish outdoor upbringing for instilling each of us with a healthy dose of adventure, admiration for nature and a love of getting dirt under our fingernails foraging, planting and digging. Once we found each other it didn't take long for it to dawn on us that we shared the same dream – make sports nutrition products with real, organic ingredients that taste amazing.
The Perfect Organic Energy Bar
Being professional athletes, the three of us have chewed on our fair share of energy bars and can say without a doubt that all energy bars are not created equal.
Our organic Oats & Dates bars are the result of us asking the simple question, “what would our dream bar taste like?”
The combination of organic oats and organic dates sets the stage for a great tasting bar packed with carbs (energy) and a delightful sweetness.
For us that’s the perfect nutritional base for long days in the mountains - then it was just a matter of dialing in our favorite tastes.
Hard to choose? Get 'em all!