Moonvalley Opts Out of Black Friday in Favor of Sustainability and Social Impact
Nov 19, 2024
Moonvalley, a leader in organic and environmentally conscious products, is proud to announce that we will not participate in Black Friday sales this year.
In a bold move to support sustainability, our online store will be temporarily closed for 24 hours on November 29, 2024. Instead of promoting consumption, we are focusing towards meaningful environmental and social initiatives.
A Day for Sustainable Choices
Black Friday, traditionally a day of excessive spending and consumption, often runs counter to these values. We recognize the importance of reducing overconsumption and encouraging thoughtful actions that positively impact the planet. By closing our own webshop on Black Friday, we aim to promote a different kind of awareness: one that focuses on giving back to the earth rather than taking from it.
Black Friday, traditionally a day of excessive spending and consumption, often runs counter to these values. We recognize the importance of reducing overconsumption and encouraging thoughtful actions that positively impact the planet. By closing our own webshop on Black Friday, we aim to promote a different kind of awareness: one that focuses on giving back to the earth rather than taking from it.
"For us, sustainability is about making conscious choices – for people, the planet, and the future. Opting out of Black Friday is our way of highlighting the importance of reduced consumption and a more sustainable way of living," says Emelie Forsberg, co-founder of Moonvalley.
Supporting One Tree Planted’s Women’s Empowerment Fund
Instead of participating in the traditional spending spree, Moonvalley advocates for a more conscientious approach to giving. The company encourages its customers and partners to contribute to One Tree Planted, a global reforestation organization dedicated to restoring natural landscapes. Specifically, Moonvalley highlights the opportunity to support the Women's Empowerment Fund through One Tree Planted. This initiative not only advances environmental restoration but also empowers women, aligning with Moonvalley's commitment to inclusivity and social equity.
A Company with Ethical Business Values
As a female-founded enterprise, Moonvalley places significant emphasis on supporting women's empowerment and economic independence. The collaboration with One Tree Planted's Women's Empowerment Fund exemplifies Moonvalley's dedication to fostering an inclusive environment where women can thrive.
Moonvalley’s decision to close on Black Friday is part of the company’s long-term strategy to unite business success with ethical values. We invite all customers and partners to join us in this important initiative and hope it will inspire sustainable change.
By prioritizing sustainability and social impact over short-term commercial gains,
Moonvalley exemplifies how businesses can lead by example in addressing global
challenges. Moonvalley remains dedicated to its mission of providing high-quality,
sustainable products while advocating for practices that support both the planet and its people.
For further information, please visit www.moonvalley.me or contact:
Johan Björkman
CEO
johan@moonvalley.me
About Moonvalley: Moonvalley is a female-founded brand that specializes in ecological and vegan healthy snacks, including protein and energy bars. Our philosophy centers on sustainability and social responsibility, with a focus on producing high-quality products that benefit both health and the environment. Moonvalley combines a love for nature with a commitment to making a positive impact on the planet through ethical and inclusive business practices.
About One Tree Planted: One Tree Planted is a nonprofit organization focused on global reforestation, working to restore natural landscapes and promote environmental sustainability. Through strategic partnerships and community-driven initiatives, One Tree Planted aims to combat deforestation and support ecological restoration worldwide.
