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Why Moonvalley is Skipping Black Friday

Why Moonvalley is Skipping Black Friday

Nov 20, 2023

Commitment to Sustainability Extends Beyond Black Friday

As we approach the holiday season, we find ourselves reflecting on our mission and vision here at Moonvalley. Our commitment to providing organic, plant-based, and truly nutritional foods and supplements from unrefined and sustainable sources is driven by a desire to contribute to increased knowledge and consciousness about the benefits of a healthy and sustainable lifestyle.

In light of this commitment, we have made the conscious decision not to participate in Black Friday this year. While many brands use sale periods as a way to manage stock levels, we recognize that the environmental impact of Black Friday goes beyond the typical sales events.
No Black Friday

The Environmental Toll of Black Friday

Online shopping, especially during Black Friday, can result in higher emissions due to the energy required to run warehouses and the emissions from home delivery. Last year's Black Friday week alone saw an estimated 1.2 million tons of CO2 released from trucks transporting goods around Europe—a staggering 94% increase compared to an average week.1
“Many of us love to get a bargain, and to get a discount on an item or product that you really need is great but Black Friday is a concept that encourages consumerism and leads to a big waste,” says Emelie Forsberg, co-founder of Moonvalley.

A Pledge to Fair Prices and Eco-Friendly Choices

While we acknowledge that regular sale periods are not without flaws, we strive to strike a balance between offering fair prices and avoiding excessive consumption.
We understand that our action alone may not create a significant impact, but we believe it is crucial to take a stand against systematic and large-scale discounting. By taking a stand, we hope to contribute to a broader awareness of the issues at hand and inspire positive change.
Thank you for your continued support on this journey towards a healthier, more sustainable future. ♻️
Source: 1https://www.goodenergy.co.uk/blog/black-friday/
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FAQ

Is pea protein as good as whey for muscle growth?

Yes, pea protein can be as effective as whey protein for muscle growth when consumed in appropriate serving sizes and paired with regular resistance training. While whey protein has a faster absorption rate, pea protein supports muscle strength and repair with its well-rounded amino acid profile. Combining pea protein with complementary sources like rice protein can further enhance its effectiveness for building muscle.
Does whey protein cause bloating?

For some individuals, whey protein can cause bloating or digestive discomfort due to its lactose content. Those with lactose intolerance or sensitive digestive systems may experience issues when consuming whey protein. In such cases, switching to lactose-free options or a dairy-free alternative like pea protein can help alleviate these symptoms.
How do I store pea protein powder?

To maintain the highest quality and freshness of pea protein powder, store it in a cool dry place, away from direct sunlight. Proper storage ensures that the product retains its nutritional value and extends its shelf life. Always check the product details for specific storage instructions provided by the manufacturer.
Can I combine pea protein with other supplements?

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Are there vegan-friendly whey protein alternatives?

Absolutely, pea protein isolate powder is a popular vegan-friendly alternative to whey protein. It provides a great source of plant-based proteins without relying on animal products. This makes it an excellent option for those following a vegan or vegetarian diet.

Final Thoughts on Choosing Pea Protein vs Whey

When deciding between pea protein and whey protein, your choice should depend on your dietary needs, fitness goals, and personal values. Whey protein is ideal for those seeking rapid muscle recovery and creamy shakes, while pea protein excels as a sustainable, hypoallergenic option for vegans and those avoiding animal products.

Both proteins offer significant health benefits, making them excellent tools for achieving a healthy lifestyle. By considering factors like body weight goals, allergens, and environmental impact, you can select the protein source that best aligns with your nutritional preferences and long-term fitness objectives.

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