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Our Vision & Mission

 What we are doing – our Vision

Our Vision - Provide natural, vegan and truly nutritional foods and food supplements from unrefined & sustainable sources – filled with energy & love. In doing so – we want to contribute to an increased knowledge & consciousness about the benefits of a healthy, sustainable and holistic lifestyle.

Certain things go hand in hand – like morning time and a strong cup of coffee for example – and at Moonvalley we're passionate believers that real organic products also need to be sustainable and use local ingredients whenever possible. We can't do one without the other. We have superfoods right here in Scandinavia – our own homegrown heroes like the bilberry and the humble but mighty Swedish oats. They may not have the fancy exotic names but they're just as nutritious and haven't crossed multiple time zones to reach their destination. We're not saying we are perfect... not yet anyway...but we try our best.  

Why we are here – a clear Mission

Our Mission - Inspire people to live a sustainable, fulfilling and adventurous life – in and in tune, with nature, our bodies & souls. From the Nordic mountains with love.

We're here because we believe that innovative sports nutrition products don't have to taste as they came out of a science lab, made from things that read like a chemistry lesson. We want to spread the word that real, plant-based, organic whole foods can give all of us the energy and nutrition we need to live a healthy life, full of vitality – and taste absolutely incredible. They're good for you, good for the planet and good for your taste buds.

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